Our Imperative

To transform work by empowering everyone to manage a career with purpose.

Your professional journey has many twists and turns — you deserve a co-pilot along the way.

Imperative is your first personalized resource to manage your career and a revolutionary way for employers to propel their people forward.

For individuals For employers

Our Team

Aaron Hurst

Chief Executive Officer

Combine future-telling, post-it notes and colorful socks and you get Aaron. He's a globally recognized entrepreneur and author of the Purpose Economy. He founded the Taproot Foundation and spearheaded the $15 billion pro bono service market.

Arthur Woods

Chief Operating Officer

Able to spot sunlight in a cave and charm you with acapella, Arthur is a writer and speaker on the future of work for the next generation. He previously led operations for YouTube EDU at Google and co-founded the nationwide nonprofit, Compass Fellowship, and Out in Tech.

Blue Thomas

Chief Technical Officer

The son of an Army drill sergeant, Blue's approach to software engineering is as disciplined as it is creative. With over a decade's worth of experience in both high-tech, financial enterprises and scrappy, bootstrapped startups, he's as comfortable throwing together MVPs as he is securing and scaling massive systems. He is a dedicated motorcycle and taco enthusiast.

Adam Pearce

Community Engagement

You might recognize Adam as a substitute on Self Help Radio. He’s a researcher on the integration of personal and professional development. He is an academic and life coach and a strategy consultant for social ventures. He is pursuing a degree at NYU's Wagner School.

Tatiana Figueiredo

Director of Business Development

Tatiana loves to build relationships that create impact, leading Imperative's partnerships and sales. She's led global sales for an international television program distributor and worked with nonprofits on local development through community-based initiatives. She really likes puppies, tacos and learning new languages.

Tyler Hartrich

Director of Design Strategy

Tyler is a designer and strategist who thrives at the intersection of innovation and iteration, bringing authentic brand identity and people together. His use of systemic thinking and point + periphery design are the basis for which every design assignment begins. He has previously led the design direction for a number of early-stage startups.

Cody Cowan

Product Development

A native New Yorker, Cody joins Imperative from Georgetown University, where he served as Chairman of his Senior Class Committee and on the Board of Directors of the Georgetown International Relations Association.

Corbin Sykes

Front End Developer

An aspiring JavaScript Ninja, Corbin has a passion for modular, harmonious code and all things responsive. Outside of coding, his interests include candlelit dinners, long walks on the beach, fantasy football and thick-cut bacon.

Jenny Clevidence

Coach in Residence

Jenny has 10+ years of experience in talent development and transformation consulting with individuals as well as with some of the world’s largest institutions. Through living by her mantra, "purposeful, consciously created” she is a powerful combination of business savvy and human insight.

Dar Vanderbeck

Community Organizer in Residence

Born during a hurricane and it's pretty much been that way since. Dar's charge is to make the world more inclusive and vibrant for all people. She's given that a shot with USAID, McKinsey & Co, Teach for America, CARE and the 2008 Obama Campaign.

Interested in joining our team?

Current openings

Get in touch!



Made in New York



Our Manifesto

We believe that purpose is driving innovation and radically reshpaing careers and organizations. We envision a future where relationships, impact, and personal growth will change the economy.

The Purpose Economy is the roadmap to create that future today.

In the Press