Imperative is the first human-centered career platform.

Launched in 2014, Imperative is a social benefit corporation with a mission to connect people to purpose on a massive scale. We are leveraging emerging research in the field of positive psychology to enable people to find and manage work that is personally meaningful. More:Our Imperative.

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Your Purpose is Our Purpose

Inspired by the research of positive psychologists, we believe that:

1)Everyone should have the opportunity to create meaningful work. This is not just possible, but vital to the future of humanity.

2)Purpose isn't a luxury. Purpose is not just for doctors and artists. We can experience purpose every day and in any job.

3)Purpose is not a noun, it is a verb. It is about how we work and engage with other people. It is not about finding an industry, sector, occupation or cause.

Careers with Purpose

Imperative enables people to identify what generates purpose in their work, manage changes to how they work and deepen the lens through which they approach new job opportunities inside and outside their company.Start here.

Employers of Purpose

Imperative helps organizations maximize the purpose of their employees at work and build purpose-driven cultures.Contact usto learn more.

Purpose Economy

We are leading a movement to evolve the economy. Together with our members, organizational partners and local civic leaders we are working to accelerate our evolution from an Information Economy to a Purpose Economy.Learn more and join us.


Aaron hurst

Aaron Hurst | CEO & Co-Founder

A globally recognized entrepreneur, Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy. He is the founder of the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. Previously he worked in Silicon Valley developing the precursors to social media. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.

Aaron's Imperative is to work to build communities that are empowered to realize their potential.
Arthur woods

Arthur Woods | COO & Co-founder

Before co-founding Imperative Arthur led operations for YouTube EDU at Google where he developed the first scalable quality review process for the onboarding of new educational content on YouTube, then oversaw operations of YouTube for Schools. He later managed the development of YouTube’s first guide for education and co- organized YouTube’s inaugural Education Summit. He previously co-founded the Compass Fellowship, a social enterprise training program in over 18 universities worldwide. He attended Georgetown University and Stanford University.

Arthur's Imperative is to help people to achieve their greatest potential by bringing them together and engaging them with new tools and resources.
Blue thomas

Blue Thomas | CTO

Blue comes with over 15 years of experience in software engineering. He spent the beginning of his career at Citigroup and UBS as a developer, volunteered with the Uniform Project, a fashion oriented philanthropy campaign, then became a Sr. R&D Engineer at IPsoft. He later cofounded Winespoke and Plovgh where he led the build and technology strategy of both platforms. He has a degree in Computer and Information Science from Temple University.

Blue's imperative is to create opportunities for individuals to reach great potential by advancing knowledge and understanding.
Dar vanderbeck

Dar Vanderbeck | Director, Purpose Economy

Dar is a service designer, community organizer and systems strategist. She has worked in post-revolution Egypt, Afghanistan, Florida, Kenya and Atlanta, GA. Prior to becoming a Partner at Imperative, Dar was a Vice President at Resolute Consulting and helped launch their International Practice; a specialist in communications strategy for McKinsey & Co.; a manager of over $150 Million in small grants for the U.S. Agency for International Development‘s (USAID) Office of Transition Initiatives (OTI) working in Afghanistan; a member of the Obama-Biden Presidential Transition Team; a community organizer for Obama for America; and a case-worker for a human rights NGO in the prisons of coastal Kenya.

Dar's Imperative is to work with people and organizations to unlock our collective potential to build an inclusive, vibrant & powerful society.
Tatiana figueiredo

Tatiana Figueiredo | Community Manager

Tatiana previously worked as Director of Sales at CABLEready forming partnerships with TV networks across Africa, Asia, Eastern Europe and Latin America. She has also been involved with several non-profits throughout Latin America focusing on sustainable development. Currently she works with Rose Charities on creative fundraising and partnerships. Tatiana is originally from Brazil, was raised in NY and studied Communications at Fordham University in NYC. Her interests include technology, design and learning new languages.

Tatiana's imperative is to work with organizations to impact change by facilitating authentic human connection.

Board of Directors

We are governed by our founders: Aaron Hurst, Arthur Woods, Sophie Stenbeck and Kyla Fullenwider.