"Purpose is the Holy Grail for organizations. Those that understand and create Purpose will be the leaders of the next economic era."
Former Captain of the San Diego Chargers
"Aaron Hurst [shows]...that our economy is entering a new period where meaning is, perhaps, the ultimate capital. The Purpose Economy is at once both a description of profound changes and a call to action to make those changes a part of our society."
Co-Founder, Flatiron Partners Author, "The Monster in Your Head"
"Finally, a book for my generation, a generation that wants meaning over money. The Purpose Economy is required reading for twenty-somethings who are discovering how to work on purpose and make their mark on the world."
Adam Smiley Poswolsky
Author of "The Quarter-Life Breakthrough"
“Aaron Hurst shows us a compelling vision of the future. The stories he tells will improve every job, career, business, and non-profit. The Purpose Economy is essential reading for anyone who wants to understand and create an economy that will enable us all to thrive.”
President and CEO, Business for Social Responsibility
"After building the largest nonprofit consultancy in the nation and changing the role of professionals in society, Aaron Hurst takes aim at his next target, the global economy."
“There’s no denying that purpose drives our economy today and will continue to shape it for years to come.”
CEO and Founder, Tipping Point Community
"San Francisco, and cities like it, will succeed in the Purpose Economy because of the heart and spirit of its people and sense of purpose and social commitment."
Mayor Ed Lee
City and County of San Francisco
"Aaron Hurst has captured an immensely important change in today's consumer and talent economies. The Purpose Economy explains why a growing desire for authentic purpose in the work we do and the choices we make is redefining what it takes to lead successful organizations."
"This book it spot on – exactly what companies need to understand about how the world is changing around them."
Director Mobile Marketing, The Hershey Company
"The economy is evolving and those that do not want to get left behind need to understand the incredible power of purpose in the lives of employees, family and all consumers. Aaron creatively and compellingly shows us the sea change that is upon us."
Retired Vice Chair, JPMorgan Chase Co-Author, The Generosity Network
"The Purpose Economy is a must-have on any reading list about economics, social innovation, Millennials, marketing or leadership."
Senior Fellow in Social Entrepreneurship, UC Berkeley Haas School of Business
"Designing for purpose has become the core mandate for a whole new generation of designers...This work not only gives these designers a powerful sense of purpose, but also brings dignity and purpose to those whose lives are impacted."
Founder, Public Interest Design Executive Director, Autodesk Foundation
"The Purpose Economy" perfectly sums up what I have seen as the Secretary of State in Minnesota. More and more business are getting started with social missions and the purpose economy is rapidly expanding beyond the nonprofit sector to become a core driver of the overall economy."
Minnesota Secretary of State
"The Purpose Economy eloquently sums up what we have seen around the world over the last ten years. Aaron Hurst is a rare visionary with the talent to see the future but also find a way to bring us all along on the journey to realize its potential."
Executive Director BMW Foundation
“Recent graduates want purpose more than money... It's amazing how employees rise to the challenge when you give them the chance to change the world- or even a single life. If you run a company, you need to realize how to harness this precious energy source. Aaron Hurst provides a blueprint.”
Co-founder of Kiva
"Aaron Hurst is uniquely positioned to write Purpose Economy. This important book provides important insight into the changing motivations and drive of the powerful Millennial Generation...I couldn't agree more with Aaron's belief that our new currency is purpose, and doing good while doing well."
Maya Enista Smith
Advisor Lady Gaga’s BORN THIS WAY FOUNDATION
"The Purpose Economy is required reading for anyone interested in social innovation and frankly anyone who is working with Millennials."
Professor of Social Innovation and Entrepreneurship The New School
“For those wondering what’s coming around the corner economically and socially- driven by the energy and dynamism of Millennials- The Purpose Economy provides some compelling ideas and early clues.”
President, Surdna Foundation
"The Purpose Economy is brilliant. It is both an unlock for finding purpose in your career as well as for adapting your organization to meet the shifting priorities of new generations and communities."
President, Acento Advertising Chair, Association of Hispanic Advertising Agencies
"The Purpose Economy is a well written description of a new force that is likely to create a similar seismic shift. Those who embrace it early should have a considerable advantage going forward. No one knows that better than Aaron Hurst who has been a pioneer in this new economy."
Bill Draper III
Pioneer Venture Capitalist and Venture Philanthropist, Author of "The Start-Up Game"