Roger Ferguson

Roger Ferguson, CEO of TIAA, wanted to expand TIAA into a company that provide even more value to its clients in the educational, religious, and charitable sectors. His purpose-driven decisions have enabled TIAA to provide more financial tools for its customers so that the company can help people make good financial decisions in all phases of their lives. Read the full article here.

Danny Meyer
CEO, Union Square Hospitality

Danny Meyer, CEO of Union Square Hospitality, who has launched some of the most successful restaurants in New York city, from the Modern to Shake Shack, wanted to do something about the entrenched compensation system that pervades the restaurant industry. Here’s how he got rid of tips and helped steer his workforce through the difficult transition. Read the full article here.

David Levin
CEO, McGraw-Hill Education

David Levin is leading the educational company on a transition from print to digital–while at the same time trying to open up the company to more input from its true customers: students. Read the full article here.

Don Katz
CEO and Co-Founder Audible

Don Katz’s journey began as a writer. “There's no better training for starting an invention company than being an inquisitive writer...You have to go out and find the facts, as a journalist. This is a fantastic backdrop for being morally and courageously honest about what you don't know.” These are the traits that now define and distinguish him as the CEO of Audible, the dominant audio book platform. Read the full article here.


Rascoff has ensconced Zillow into the real estate marketplace, with over 150 million people visiting their site each month. He seeks to make an impact byempowering people in the real estate market with the information they need to make informed decisions. He calls it "turning on the lights" and it applies not only to his customers but also to his team. Read the full article here. Read the full article here.


Benson Porter spends a significant amount of his time talking to and observing both customers and employees. It has given him the insights to lead the 82-year-credit union to breakthrough innovations and to be an employer of choice for purpose-oriented employees in the Northwest. Read the full article here.


Nancy Green wants the company to present a more realistic image of women in the media, and a more friendly workplace for its employees. In her role as CEO of the women's athletic apparel company, she is working to “break the stereotypes of health and wellness, and what strength and beauty look like by showing much more body-type diversity and age diversity.” Read the full article here.


PwCs new CEO Tim Ryan has a simple mission in his job: change the world. He sees in the massive accounting firm a convening power that is capable of moving the needle in the sphere of social impact. He is currently focusing his efforts on addressing issues of race in the firm and beyond. Read the full article here.


Bob Forrester's early life experiences gave him a love for the community which served him well when he stepped up to lead the progressive food company, Newman's Own. Forrester has inspired a people-first culture, grown Newman's Own to donate over $500 million of its profits to charity and has even gone on to influence other CEOs to support the community in their work. Read the full article here.


At the age of 18, David Blake “wrote what [he] believed was just a better system for higher education.” At the core of the idea, which would later morph into the company Degreed, was a fundamental belief that the educational system was broken; there was a critical need to “reorient the market's perception and recognition of education.” His company has disrupted the industry by making education a lifelong pursuit that captures our learning journey from a diversity of sources. Read the full article here.

Doug Merritt
CEO of Splunk

For Doug Merritt, the CEO of the $8 billion big-data analytics platform Splunk, “the dark periods (in history) are tightly correlated with restriction of knowledge, including physically taking away books and opportunities for learning. And our enlightened periods tend to be highly associated with the free flow of information.” This is at the core of his company's purpose but also his belief in free markets and individual accountability that impacts how he leads as well as how he parents. Read the full article here.

Denise Morrison
CEO of Campbell Soup

As a child, Denise Morrison's father made her do a book report for him every week. This built an insatiable appetite for learning in her that continues to this day and is behind her success at the helm of Campbell Soup. They have surpassed Whole Foods in ingredient transparency and seen their stock nearly double. Read the full article here.

Dolf van den Brink
Cuauhtémoc-Moctezuma/ Heineken Mexico

Dolf van den Brink had a series of painful experiences that have helped him build the confidence to lead with purpose and courage. The latest breakthrough was an ad for Tecate beer; it adressed gender violence head on - a bold move for a male dominant brand in a country where gender violence is rampant. Read the full article here.

Jostein Solheim
CEO of Ben & Jerry's

Solheim immigrated to the United States when he was in high school. The experience gave him empathy for immigrants and eventually led him to champion Ben & Jerry's to have a courageous voice on social justice in the United States and Europe. Read the full article here.

Ed Lee
Mayor of San Francisco

Unlike the celebrity mayors Willie Brown and Gavin Newsom who preceded him, Ed Lee’s superpower isn’t his name or voice but his ears. He is an adept listener and translator. People feel they can talk to him and share their perspective. As a result, he has access to insights few leaders enjoy and unwavering loyalty of the people he takes the time to hear. Read the full article here.

Erin Ganju
CEO of Room to Read

Erin Ganju has built one of the most successful nonprofits in the world by any measure. Room to Read, who builds libraries and educates girls in Asia and Africa has scaled to a team of 1,300 employees across ten countries serving 10 million children per year. Her success is directly tied to what brings her purpose - empowering others.
Read the full article here.

Dara Richardson-Heron

Dara Richardson-Heron is a doctor but didn't go to medical school with the intent to see patients. Her ambition has always been to make a broader impact on society and her role as the CEO of the YWCA has enabled her have a voice in some of the most important issues of the day. Read the full article here.

Jim Keane
CEO of Steelcase

Early in his life, a teacher challenged Jim Keane to realize his potential. It worked and he has dedicated his career to fighting mediocrity and bringing out the best in people. His new office is a physical manifestation of this purpose. Read the full article here.

Bill McDermott

Bill McDermott is probably best known for being a sales guru but his true super power has not been his ability to sell but instead how he has created sales organizations. Rather than having people competing, his teams work to ensure their colleagues all hit their goals. Read the full article here.

Tara Russell
President of Fathom

Tara Russell redefined the cruise industry based on what she learned about the transformational impact of travel. She launched Fathom as a new brand that is about service, not just being served. Tara's Human Purpose Driver defines the customer experience and the culture of the company. Read the full article here.

Jerry Stritzke

The REI CEO tries to create meaning for himself, his companies, and his employees, and having the courage to encourage shoppers and employees alike to pass on the biggest retail day of the year. Read the full article here.