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Purpose Profile

Unlocking the purpose of every employee

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According to McKinsey, only 15% of front line managers and their teams see a path of living their personal purpose in their job. On Imperative, 85% of employees report they can see their path to purpose.

Purpose Profile

Each person creates a profile that unlocks their personal purpose and measures their current fulfillment at work. Imperative is then personalized for them based on what gives them confidence and clarity to navigate work—from a psychological place of optimism instead of fear.

imperative app screenshot
imperative app screenshot

Fulfillment Pulsing

Before each conversation, each person measures their current level of fulfillment at work. It anchors them to their intrinsic motivations and builds a sense of ownership for living their purpose at work.

Coaching Insights

Based on the purpose of each person, Imperative embeds insights about their purpose drivers into their peer coaching conversations. This deepens conversations and helps people keep their purpose front and center in their work.

imperative app screenshot

Imperative reduces turnover by 35%, saving companies millions by boosting their people's fulfillment.