Driving Purpose in Careers

Sports Technology
Lincoln, NE - offices located globally

The Opportunity

Hudl is serious about helping teams win - including their own. They have a clear goal to unlock Hudl’s full potential by propelling every Hudlie to their own, and are using purpose to get there.

After a recent “listening tour” of Hudlies, they uncovered three key themes that became the momentum behind creating a culture fueled by purpose: learning & growth, career progression and impact. It was very clear: Hudlies want more than a paycheck; they want to make a difference. This led to their team starting to focus on fulfillment instead of engagement.

Hudl's People Strategy

  • Empower meaningful work
  • Enable growth and development opportunities
  • Care for the team
  • Foster innovation and creativity

The Solution

Hudl’s culture is unique, so being able to customize their purpose rollout strategy was critical. They’re thinking about the rollout in three phases:

  1. Discover: Uncover and connect with personal purpose drivers.
  2. Believe: Connect personal purpose with team and Hudl’s mission.
  3. Advocate: Make decisions and advocate using purpose.

Hudl’s purpose strategy is focused on full integration into all things people – from hiring and onboarding to compensation and performance management. Their managers will be key to integration by leveraging the Imperative platform. Their goal is to ensure purpose is at the core of their team’s experience and bring purpose to life for all Hudlies.

“At Hudl, we believe that purpose isn’t something you find, it’s something you are, and something you live. We focus on creating a workplace where there is clarity in how your individual purpose connects to your work and, ultimately, Hudl’s success. When Hudlies are making a difference, we know they will be fulfilled. When Hudlies are fulfilled, we know they do their best work and live their best life… we will be our best version of Hudl because of it.”

– Leah Pitzenberger, Head of People, Hudl

Hudl Helps Teams and Athletes Win

About Hudl

Hudl is a leading software company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. Founded by David Graff, Brian Kaiser and John Wirtz in 2006, Hudl now offers the tools to edit and share video, interact with stats, and create quality highlight reels for entertainment and recruiting purposes. The whole experience is available online, giving coaches and athletes secure access at home and on the go.

With more than 160,000 active teams and 4.3 million unique users, Hudl has become the preferred game film solution for all teams, from the smallest youth organizations to professional franchises in North America, South America, Europe, Asia, Africa and Australia.