Launching Your Purpose

The Purpose Chasm

Three Phases of Employee Adoption

Written by:
Aaron Hurst, CEO & Co-Founder of Imperative, Author of The Purpose Economy and Fast Company Purposeful CEO series

Arthur Woods, Co-Founder, Imperative

Introduction:
Connecting employees with purpose brings measurable business impact. Research from the EY Beacon Institute and Harvard Business School shows that companies that lead with purpose are 202% more likely to be profitable.