How Connection Can Drive New Hire Retention How Connection Can Drive New Hire Retention

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game changers
& disrupters

Join our movement to bring true human connection back to work.

Unlock Your Purpose

You’re a bold challenger of the status quo, and you genuinely want to help others add meaning to their day-to-day. That’s what Imperative is all about. Let’s work together to build a new way of work.

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Who We Are

At Imperative, we empower every person to make their work fulfilling. We believe this is the only way to realize our potential as people, organizations, and society. We believe this can change the world.

Based on the science of purpose and social learning, our video-based peer coaching platform enables every employee to be an effective coach to one another, giving them the tools needed to increase self-awareness, make more intentional decisions, develop interpersonal skills, explore new ideas, own their career development and process change.

We're a VC-backed tech start-up, founded by the leading global expert in purpose and fulfillment at work, Aaron Hurst. We work with incredible companies like Zillow, Boston Scientific, Steelcase, and BuzzFeed--transforming their culture and making a meaningful impact in the lives of thousands of employees, every day.

If you think work isn't working, if you believe quality of life and work matter deeply, if you're motivated to change the game, come work with us.

The Perks

Creating major change requires tenacity, and we don’t take that lightly. Show up as your full self to work (because we’re all human) and re-charge when it’s needed.

Authentic Relationships

People need meaningful relationships at work to feel fulfilledIf you’re looking for a team that lives its values, you found it!

Growth & Autonomy

Bring your expertise to a people-first company that you’ll help build from the ground up. We trust you to make decisions, learn from your mistakes, and grow with new opportunities.

Serious Impact

You’ll make a difference, plain and simple. 66% of the workforce is unfulfilled. Join the team that’s committed to flipping that statistic, and leading a new category of HR technology. We’re a small but mighty team that’s unafraid to take on big challenges.


Your well-being matters. Imperative covers 100% of your insurance (health, dental, vision) within 30 days of being hired.

Cell Phone & Home Wi-Fi

We aim to make the logistics of work easier so you can focus on the work that really matters.

Unlimited PTO &
Flexible Schedules

You may have heard that workplace flexibility is a top-rated perk. Since you’ll be helping us hack the future of work, we consider flexibility in your workday a requirement.

“Working at Imperative is energizing, thought-provoking, and humbling. We trust each other, we work hard and we celebrate our success. I’m given opportunities every day to grow, personally and professionally. Our team is based on respect, trust and a low barrier to laughter. We have an impact and we truly have fun, every single day.”

Travis M.
Director of Accounts & Client Success