Support your employees’ path to more fulfilling work with our peer-coaching platform.
In 2015, co-founders Aaron Hurst and Arthur Woods launched Imperative with the goal to 'empower everyone to make their work fulfilling.' We believe this is the only way to realize our potential as people, organizations, and society.
According to Imperative’s Workforce Purpose Index, 66% of the workforce is unfulfilled at work and 50% of employees report not having meaningful relationships at work. This is leading to significant decreases in productivity, agility, collaboration, wellbeing, and retention. It's our mission to transform that statistic.
Imperative combines social learning through peer coaching with the science of purpose to transform your workplace culture. The video-based peer coaching experience enables every employee to be an effective coach with no training through a dynamic and structured online environment. Imperative makes the benefits of coaching accessible to ten times as many employees for the same cost as traditional coaching.Learn More
How do we turn every employee into a peer coach without training? Purpose. As the foremost experts on purpose at work, we have pioneered individual purpose profiling that makes it possible to dynamically match people for conversations, personalize each conversation with coaching prompts, and have people show up as their best selves.
Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Jacek's purpose is to empower teams to grow their competencies by introducing them to real world stressors and supporting them with access to best practices and effective coaching schemes.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
John’s purpose is to transform organizations by forming structure from chaos.
Mary's purpose is to draw people towards the fire within.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.
CEO & Co-Founder
Founder and CEO
JOHN WILEY & SONS
Former VP of Investor Relations
People, Planning and Analytics