Imperative Enables Leading Employers to Humanize Work

Support your employees’ path to more fulfilling work with our peer-coaching platform.

The Peer Coaching Platform for Leaders

Imperative is a leadership development platform that uses the power of peers to support each other as they manage remote employees and accelerated change in the workplace. The science-backed platform combines the effectiveness of coaching with the impact of building informal internal networks that are proven to build resilient and high performing cultures.

Through Imperative’s video-based coaching platform, leaders meet in rotating pairs for scripted peer-to-peer coaching conversations that are dynamically designed to adapt as their needs change. The individual behavior change, growth, and fulfillment of leaders is tracked over time. This enables companies to measure the ROI and generate insights about organizational behavior and culture gaps.  Imperative is quickly being adopted by employee-centric Fortune 1000 companies with distributed workforces  as a strategy to emerge stronger from the pandemic.

Imperative is a Seattle-based tech start-up funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign.

Meet the Imperative Team

Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.

Aaron Hurst
CO-FOUNDER & CEO

Aaron’s purpose is to awaken lions so that they can care for their pride.

Courtney Deimel
VP OF PEOPLE & OPERATIONS

Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.

Nicole Resch
HEAD OF ENTERPRISE PURPOSE STRATEGY

Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.

Nikhil Singhal
CTO/Head of Product

Nikhil's purpose is to build a network of purpose-driven professionals who are empowered to change work..

Jacek Głodek
HEAD OF ENGINEERING

Jacek's purpose is to empower teams to grow their competencies by introducing them to real world stressors and supporting them with access to best practices and effective coaching schemes.

Travis Mears
DIRECTOR OF ENTERPRISE PURPOSE STRATEGY

Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.

Emma Powers
Head of Marketing

Eric Mowery
Quality And Release Engineer

Eric's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.

Przemysław Cuper
frontend developer
Krzysztof Palcowski
backend developer
Agata Dębska
FRONTEND DEVELOPER
Jonatan Borkowski
Backend developer

The Purpose Economy

Written by Aaron Hurst

The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.

Board of Directors

Aaron Hurst (Chair)

CEO & Co-Founder
Imperative

Diane Fraiman

Partner
Voyager Capital

Court Lorenzini

Investor
Co-Founder and Former CEO, DocuSign

Jeff Sugarman

FORMER EVP
JOHN WILEY & SONS