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Work Isn’t Working

Our mission is to fix the lack of connection in the workplace, enabling employees and organizations to thrive.

Unlocking Vibrant Workplace Culture

For over a decade, we’ve been dedicated to fixing what’s broken about today’s workplace: the lack of connection and belonging among employees.  We believe that meaningful human connection at work is the key to unlocking transformational benefits both to the business and individual employees.

Founded by serial social entrepreneur and leading expert on the science of purpose and fulfillment at work, Aaron Hurst, we know what it takes to create, launch and scale an enterprise-wide solution for employee connection and team building.

The Imperative Platform is a streamlined experience that combines AI-powered employee matching, science-backed conversations and data-driven insights—strengthening teams, breaking down silos, improving collaboration and reducing turnover.

Meet the Imperative Team

Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.

Steve O'Brian
CEO

Steve's purpose is to build scalable, high-impact organizations that truly make a difference.

Aaron Hurst
FOUNDER

Aaron’s purpose is to awaken lions so that they can care for their pride.

Nicole Resch
VP GROWTH / Co-founder

Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.

Courtney Deimel
VP People & Product Experience / Co-founder

Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.

J.R. Jesson
CTO

JR's purpose is to enable groups to overcome social barriers by coming together.

Travis Mears (he/him)
Director of Accounts & Client Success

Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.

Emma Powers
Director of Marketing

Emma’s purpose is to conduct the symphony within organizations enabling all instruments to play in harmony.

Raine Lightner
Director of Engineering

Raine's purpose is to help people overcome societal barriers by providing tools and support.

Morgan Joseph
Director of product marketing

Morgans’s purpose is to help everyone to overcome barriers by creating remarkable environments and experiences.

Eric Mowery
Quality And Release Engineer

Eric's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.

Connor Peavey
Senior Software Engineer

Connor's purpose is to enable groups to overcome social barriers by finding answers and increasing their knowledge.

Mattie Quigley
Business Operations Manager

Mattie's purpose is to help everyone overcome barriers by providing tools and support.

Tony Hatch
Sr. Software Engineer

Tony's purpose is to enable everyone to overcome barriers by coming together.

Nate Oelrich
Sr. Software Engineer

Nate's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.

Rowan Case
CUSTOMER SOLUTIONS MANAGER

Rowan's purpose is to enable people from all walks of life to overcome social barriers by coming together with empathy and intention.

Colin Koach
CUSTOMER SUCCESS MANAGER

Colin's purpose is to help people elevate their game by coming together.

Caroline Muhlfeld
CUSTOMER SUCCESS MANAGER

Caroline's purpose is to help groups elevate their game by providing tools and support.

Erika Bourne
Enterprise Account Manager

Erika's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.

Matthew Keslin
Senior Software Engineer

Matthew's purpose is to enable everyone to overcome barriers by finding answers and increasing their knowledge.

Emma Petrin
Marketing coordinator

Emma’s purpose is to enable everyoneto overcome barriers by finding answers and increasing their knowledge.

Hyewon Abe
TECHNICAL PRODUCT MANAGER

Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.

Alissa Strong
People & Operations Specialist; Certified Coach (ACC)

Alissa’s purpose is to empower others to live a healthy and vibrant life where they feel free.

Sheri Paradise
Account Executive

Sheri's Purpose is to connect humans to create remarkable experiences.

Purple book with text on cover reading "The Purpose Economy" written by Aaron Hurst

The Purpose Economy

AARON HURST

The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.

Board of Directors

Aaron Hurst (Chair)

Co-Founder
Imperative

Diane Fraiman

Managing Director
Voyager Capital

Court Lorenzini

Investor
Co-Founder and Former CEO, DocuSign

Jeff Sugerman

FORMER EVP
JOHN WILEY & SONS

Steve O'Brian

CEO
Imperative