Connection is the Key to a Better Workplace
Our mission is to fix the lack of connection in the workplace, enabling employees and organizations to thrive.
For over a decade, we’ve been dedicated to fixing what’s broken about today’s workplace: the lack of connection and belonging among employees. We believe that meaningful human connection at work is the key to unlocking transformational benefits both to the business and individual employees.
Founded by serial social entrepreneur and leading expert on the science of purpose and fulfillment at work, Aaron Hurst, we know what it takes to create, launch and scale an enterprise-wide solution for employee connection and team building.
The Imperative Platform is a streamlined experience that combines AI-powered employee matching, science-backed conversations and data-driven insights—strengthening teams, breaking down silos, improving collaboration and reducing turnover.
What We Stand For
Our Vision
A world connected by our shared purpose and desire to have fulfilling lives.
Our Product
Imperative is a future of work platform that helps distributed organizations build, activate and measure employee connection.
Our Purpose
Our purpose is to empower everyone to make their work more meaningful.
We’re Certified as a Business Force for Good
Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy.
Imperative is part of the movement transforming the global economy to benefit all people, communities, and the planet.
What the “Future of Work” Means to Us
Our Team
Steve O’Brian
CEO
Steve’s purpose is to build scalable, high-impact organizations that truly make a difference.
Nicole Resch
VP GROWTH / CO-FOUNDER
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Courtney Deimel
VP PEOPLE & PRODUCT EXPERIENCE / CO-FOUNDER
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Travis Mears (he/him)
SR. DIRECTOR OF ACCOUNTS & CUSTOMER SUCCESS
Travis’ purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
Aaron Hurst
FOUNDER
Aaron’s purpose is to awaken lions so that they can care for their pride.
Nicole Resch
VP GROWTH / CO-FOUNDER
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Emma Powers
DIRECTOR OF MARKETING
Emma’s purpose is to conduct the symphony within organizations enabling all instruments to play in harmony.
Emma Petrin
MARKETING COORDINATOR
Emma’s purpose is to enable everyone to overcome barriers by finding answers and increasing their knowledge.
Sheri Paradise
SR. ACCOUNT EXECUTIVE
Sheri’s purpose is to connect humans to create remarkable experiences.
Courtney Deimel
VP PEOPLE & PRODUCT EXPERIENCE / CO-FOUNDER
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Hyewon Abe
TECHNICAL PRODUCT MANAGER
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Raine Lightner
DIRECTOR OF ENGINEERING
Raine’s purpose is to help people overcome societal barriers by providing tools and support.
Raine Lightner
DIRECTOR OF ENGINEERING
Raine’s purpose is to help people overcome societal barriers by providing tools and support.
Hyewon Abe
TECHNICAL PRODUCT MANAGER
Hyewon’s purpose is to empower groups to eliminate any social barriers that prevent progress and achievement.
Connor Peavey
SENIOR SOFTWARE ENGINEER
Connor’s purpose is to enable groups to overcome social barriers by finding answers and increasing their knowledge.
Eric Mowery
QUALITY AND RELEASE ENGINEER
Eric’s purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Tony Hatch
SENIOR SOFTWARE ENGINEER
Tony’s purpose is to enable everyone to overcome barriers by coming together.
Nate Oelrich
SENIOR SOFTWARE ENGINEER
Nate’s purpose is to help people overcome societal barriers by creating environments and experiences.
Travis Mears (he/him)
SR. DIRECTOR OF ACCOUNTS & CUSTOMER SUCCESS
Travis’ purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
Colin Koach
ENTERPRISE ACCOUNT MANAGER
Colin’s purpose is to help people elevate their game by coming together.
Caroline Muhlfeld
CUSTOMER SUCCESS MANAGER
Caroline’s purpose is to help groups elevate their game by providing tools and support.
Natalie Szocs
CUSTOMER SUCCESS COORDINATOR
Natalie’s purpose is to help people overcome societal barriers by creating remarkable environments & experiences.
Courtney Deimel
VP PEOPLE & PRODUCT EXPERIENCE / CO-FOUNDER
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Alissa Strong
PEOPLE & OPERATIONS SPECIALIST – CERTIFIED COACH (ACC)
Alissa’s purpose is to empower others to live a healthy and vibrant life where they feel free.
Purpose Rooted in Relationships, Impact & Growth
Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.
Relationships
creating meaningful relationships at work
Impact
making an impact that matters for you
Growth
pursuing personal and professional growth