We are a B Corp empowering Purpose-Oriented Workers and supporting the organizations that embrace them. We believe together they have the power to transform the economy and society.
Our Imperative is to double the number of Purpose-Oriented people in the workforce in the next ten years.
What is Purpose?
Imperative collaborated with leading workplace researchers to develop a scientifically valid definition of "purpose".
|Purpose is something that we gain daily from relationships, doing something greater than ourselves and from personal and professional growth.|
|People who view work as primarily about personal fulfillment and serving others, not just money and advancement. They are the most valuable members of the workforce by all measures and are found in all industries and roles.|
|One of 24 different archetypes that define what psychological drivers maximize one's sense of purpose.|
The first platform for the Purpose-Workforce
Realize Your Potential
- Find your Purpose Type.
- Get content and tips about maximizing fulfillment in your work.
Connect with your tribe.
Compete on Purpose
- Attract and hire extraordinary Purpose-Oriented employees.
- Onboard people for success.
Measure purpose across your enterprise.
Build a Thriving Workforce
- Better prepare students for the workforce
- Measure student purpose across universities.
- Encourage students to find their Purpose Type.
Our Manifesto: The Purpose Economy
Your desire for impact, personal growth and community is changing the world and the economy. We believe the next global economy will be based on our need for purpose in our lives. The people, organizations and cities who embrace this monumental change will be the leaders in this exciting new era.Speaking Inquiries