Our mission is to fix the lack of connection in the workplace, enabling employees and organizations to thrive.
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For over a decade, we’ve been dedicated to fixing what’s broken about today’s workplace: the lack of connection and belonging among employees. We believe that meaningful human connection at work is the key to unlocking transformational benefits both to the business and individual employees.
Founded by serial social entrepreneur and leading expert on the science of purpose and fulfillment at work, Aaron Hurst, we know what it takes to create, launch and scale an enterprise-wide solution for employee connection and team building.
The Imperative Platform is a streamlined experience that combines AI-powered employee matching, science-backed conversations and data-driven insights—strengthening teams, breaking down silos, improving collaboration and reducing turnover.
A world connected by our shared purpose and desire to have fulfilling lives.
Imperative is a future of work platform that helps distributed organizations build, activate and measure employee connection.
Our purpose is to empower everyone to make their work more meaningful.
Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy.
Imperative is part of the movement transforming the global economy to benefit all people, communities, and the planet.
Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.
Steve's purpose is to build scalable, high-impact organizations that truly make a difference.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
JR's purpose is to enable groups to overcome social barriers by coming together.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Emma’s purpose is to conduct the symphony within organizations enabling all instruments to play in harmony.
Emma’s purpose is to enable everyoneto overcome barriers by finding answers and increasing their knowledge.
Sheri's purpose is to connect humans to create remarkable experiences.
JR's purpose is to enable groups to overcome social barriers by coming together.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Raine's purpose is to help people overcome societal barriers by providing tools and support.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
JR's purpose is to enable groups to overcome social barriers by coming together.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Colin's purpose is to help people elevate their game by coming together.
Raine's purpose is to help people overcome societal barriers by providing tools and support.
Alissa’s purpose is to empower others to live a healthy and vibrant life where they feel free.
Caroline's purpose is to help groups elevate their game by providing tools and support.
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Mattie's purpose is to help everyone overcome barriers by providing tools and support.
Rowan's purpose is to enable people from all walks of life to overcome social barriers by coming together with empathy and intention.
Eric's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Tony's purpose is to enable everyone to overcome barriers by coming together.
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Natalie's purpose is to help people overcome societal barriers by creating remarkable environments & experiences.
Nate's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Connor's purpose is to enable groups to overcome social barriers by finding answers and increasing their knowledge.
Natalie's purpose is to help people overcome societal barriers by creating remarkable environments & experiences.
Mattie's purpose is to help everyone overcome barriers by providing tools and support.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Alissa’s purpose is to empower others to live a healthy and vibrant life where they feel free.
Connor's purpose is to enable groups to overcome social barriers by finding answers and increasing their knowledge.
Eric's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Nate's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Tony's purpose is to enable everyone to overcome barriers by coming together.
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Raine's purpose is to help people overcome societal barriers by providing tools and support.
JR's purpose is to enable groups to overcome social barriers by coming together.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Raine's purpose is to help people overcome societal barriers by providing tools and support.
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
JR's purpose is to enable groups to overcome social barriers by coming together.
Rowan's purpose is to enable people from all walks of life to overcome social barriers by coming together with empathy and intention.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
Caroline's purpose is to help groups elevate their game by providing tools and support.
Colin's purpose is to help people elevate their game by coming together.
Sheri's purpose is to connect humans to create remarkable experiences.
Emma’s purpose is to enable everyoneto overcome barriers by finding answers and increasing their knowledge.
Emma’s purpose is to conduct the symphony within organizations enabling all instruments to play in harmony.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
JR's purpose is to enable groups to overcome social barriers by coming together.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Steve's purpose is to build scalable, high-impact organizations that truly make a difference.
Steve's purpose is to build scalable, high-impact organizations that truly make a difference.
Aaron’s purpose is to awaken lions so that they can care for their pride.
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
JR's purpose is to enable groups to overcome social barriers by coming together.
Travis' purpose is to thaw the freeze of injustice, unleashing the boldness in every community.
Emma’s purpose is to conduct the symphony within organizations enabling all instruments to play in harmony.
Raine's purpose is to help people overcome societal barriers by providing tools and support.
Connor's purpose is to enable groups to overcome social barriers by finding answers and increasing their knowledge.
Eric's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Sheri's purpose is to connect humans to create remarkable experiences.
Mattie's purpose is to help everyone overcome barriers by providing tools and support.
Tony's purpose is to enable everyone to overcome barriers by coming together.
Nate's purpose is to help people overcome societal barriers by creating remarkable environments and experiences.
Rowan's purpose is to enable people from all walks of life to overcome social barriers by coming together with empathy and intention.
Colin's purpose is to help people elevate their game by coming together.
Caroline's purpose is to help groups elevate their game by providing tools and support.
Matthew's purpose is to enable everyone to overcome barriers by finding answers and increasing their knowledge.
Emma’s purpose is to enable everyoneto overcome barriers by finding answers and increasing their knowledge.
Hyewon’s purpose is to empower groups to collectively eliminate any social barriers that prevent progress and achievement.
Alissa’s purpose is to empower others to live a healthy and vibrant life where they feel free.
Connor’s purpose is to help teams understand the causes of their challenges and to learn the best ways to overcome them.
Our team’s experience ranges from enterprise-level tech companies to scrappy start-ups. Now, we’re all here for the same reason: to change the future of work.
creating meaningful relationships at work
making an impact that matters for you
pursuing personal and professional growth
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The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.
Co-Founder
Imperative
Managing Director
Voyager Capital
Investor
Co-Founder and Former CEO, DocuSign
FORMER EVP
JOHN WILEY & SONS
CEO
Imperative
