Work with Purpose

More than 50 million people in the American workforce are purpose-driven. They're individuals who prioritize meaning and fulfillment over money and ego.

These people aren't just teachers and social workers; they're accountants, lawyers, assistants, designers, salespeople, janitors… They are the highest performers in their fields, regardless of job title and they're also the most active contributors to their communities.

These 50 million purpose-driven professionals are the future of our workforce and our economy, and Imperative is their advocate.

Our Work

Our founder, Aaron Hurst, wrote The Purpose Economy to lay out how purpose is becoming the principle driver of innovation as we approach our economy's next transformation.

We have built upon The Purpose Economy with the first-ever online psychological assessment tool to help individuals and organizations manage meaningful careers. Today, imperative helps guide purpose-driven people toward the work that is most meaningful to them.

Our Purpose

Our Team

Aaron Hurst

CEO & Co-founder

Aaron's imperative is to create communities that are empowered to realize their potential.

Adam Pearce


Adam's imperative is to reshape societies to create more healing and wholeness by making sure the systems they inhabit work beautifully.

Addie Asbridge


Addie's imperative is to help individuals overcome personal and societal barriers by offering new perspectives and ideas.

Amber Pak


Amber's imperative is to work directly with individuals to enable them to elevate their game by creating their environments and experiences.

Arthur Woods


Arthur's imperative is to help people achieve their greatest potential by bringing them together and engaging them with new tools and resources.

Michelle Campbell

Higher Education

Michelle's imperative is to work directly with individuals to enable them to elevate their game engaging them and bringing them together.

Scot Dalton


Scot's imperative is to work with individuals, teams and institutions to empower them to excel by creating tools that allow them realize their potential.

Tatiana Figueiredo


Tatiana's imperative is to impact change by facilitating authentic human connection.

We're always on the lookout for passionate people to join our team.