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Imperative was Created to Connect People to Purpose on a Massive Scale

Purpose is an Imperative

The workforce is demanding fulfilling work, and we now know it is the key to sustainably successful cultures across every measure.

Higher Likelihood of
Positive Revenue Growth

for Purpose-Driven Companies

(EY Beacon Institute)

Higher Productivity
of Inspired Employees


Higher Likelihood to be
Employee Net Promoters

of Purpose-Driven Employees

(IMPERATIVE 2015 workforce purpose index)

Imperative Activates a Purpose
Mindset for All Your People

Inspiration & Alignment

Purpose becomes the unifying way your people feel connected and aligned to the organization.

Inclusion & Belonging

Purpose enables people to be truly seen and to be able to see others.

Authentic Leadership

Purpose provides the inspiration and courage for leaders to bring out the best in everyone.


Purpose makes work personal and puts everyone in the driver seat of their careers.

Purpose Mindset

When you invest in the discovery and activation of personal purpose in your organization, you fundamentally change the way people show up.

Our Purpose Assessment Platform

Imperative has pioneered the first Purpose Assessment Platform that creates a common language for purpose and makes it accessible to everyone in your organization. This includes: 

Individual Report         Team Reports

Development Plan       Statement Builder

E-learning Videos        Colleague Search

Web Dashboard and Admin Portal

We Integrate with and Amplify Your Programs

Career Development

Reframe personal discovery and career development around personal purpose.

"Imperative takes empowerment to
a whole new level. In less than 10
minutes our employees receive a
custom profile providing practical
insights, recommendations, and tools
to power up their purpose and career."

Chris Leady
Global Head of L&D
Leadership Development

Encourage leaders to courageously lead by authentically connecting with their purpose.

"For years thoughtful leaders have understood the flaws in the carrot and stick reward systems we all use in our organizations but have struggled to find functional alternatives to them. Imperative offers a compelling system that leverages the science of purpose into a set of clear actions we can take to make the work we do more fulfilling for our teams."

Josh Russell
Senior Vice President
Manager Development

Prepare managers to have
effective individual and
human conversations.

"As we have grown, our managers play a bigger and bigger role in nurturing a high-performing and purpose-driven culture. Imperative’s online coaching platform has given us powerful tools to help our managers grow their own skills and coach their teams. Our team immediately embraced the new model and we have found it to be in perfect alignment with our culture and values."

Jennifer Benz, CEO
Benz Communication
See how it works

Our Purposeful
CEO Series

Jim Keane
CEO, Steelcase
Purpose Driver: Karma
Inspired by a teacher who called him out when he was a kid, Keane has spent his career unlocking the potential in others by challenging them to get out of their comfort zone.
Read the full story
Bill McDermott
Purpose Driver: Organization
McDermott showed that sales people are most successful when they support each other rather than compete.
Read the full story
Tara Russell
CEO, Fathom / Carnival Cruises
Purpose Driver: Human
Russell has always been known for her superpower: using empathy to find the superpowers in other people.

Read the full story
Doug Merritt
CEO, Splunk
Purpose Driver: Karma
Merrit knew that the transparency and new insights from data could help solve long-standing social and environmental issues.

Read the full story
Jostein Solheim
CEO, Ben & Jerry's
Purpose Driver: Society
Solheim sees the company as a social impact company that just happens to sell ice cream.
Read the full story
Erin Janju
CEO, Room To Read
Purpose Driver: Community
Janju built a global community to help over 16 million students in developing countries ranging from Vietnam to Zambia.

Read the full story
Read more

Join 150+ Employers Making
an Impact with Imperative

Read About Our Impact

Launching a Corporate Purpose
Learn More
Driving Purpose in Careers
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Create a Culture Shift
Learn More