Imperative is the only breakthrough assessment
and learning system to help people
uncover and apply purpose at work.

We are building a workforce where everyone is fulfilled.

Purpose Platform

The Imperative platform gives you the first comprehensive way to build purpose into your talent lifecycle. Our breakthrough predictive interactive assessments enable you to:

  • Hire exceptional purpose-driven employees
  • Empower individuals to lead their own development
  • Align individual, team and organizational purpose
  • Uncover the predictive analytics that will shape your talent strategies

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Certified Purpose Coaches

In 2018, for the first time, Imperative is training 100 exceptional coaches and trainers to be certified to use the Imperative platform in their practice. They will be pioneers in the movement to change the nature of work.

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125%

Higher productivity of inspired employees

400%

Higher performance of purpose-driven companies

Client Partner Testimonials

  • Chris Leady

    Head, Global Learning & Development — Campbell Soup
    “Imperative takes empowerment to a whole new level. In less than 10 minutes our employees receive a custom profile providing practical insights, recommendations and tools to power up their purpose and career.”

  • Allison Hyers

    VP People & Culture — West Elm
    “We have been working with Imperative for three years and together have leveraged it to redesign many of our internal processes to imbed them with purpose, including our hiring and promotional processes.”

  • Brad Saathoff

    CEO — Black Hills Works
    "Imperative is making it possible to scale purpose activation across our organization. They are giving us the education and tools to allow our organization to have a culture that is built around purpose so that every employee can make the most of their work."