Bring Purpose
to Your Work

Imperative is your first personalized resource
to manage a fulfilling career.

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Discover your unique qualities and capabilities

Uncover your core drivers of purpose to determine who you impact, why you do what you do, and how you achieve your goals to gain fulfillment.

Personalize the way you represent yourself professionally

Bring meaningful new dimensions to your professional identity to share what drives you and inform others how to best work with you.

Enhance the way you engage and connect with others

Build new connections with others while seeing where you align and learn how you can best collaborate.

Empower your Employees

Attract and retain an engaged workforce aligned with your organization's purpose.

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Stories from the community

Lauren Zahringer


I'm committed to figuring out how I can make a positive impact in the world. My purpose pattern has become the compass I use to navigate through opportunities, make informed decisions and translate my passions into actions.

Jessica Harris


Imperative helped me transition from doing what I thought I was supposed to do to finding what I'm meant to do. I'm more fulfilled because my core values and talent drive the next steps I take in my career.

Samuel Chen


Imperative helped me find more purpose in my work — I zeroed in on how my work can be the most impactful for organizations and reshaped my job description to equip organizations with the right insights and tools to get there!

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