The Largest Global Study on the Role of Purpose in the Workforce
Imperative + NYU
28% of the 150 million-member U.S. workforce defines the role of work in their lives primarily as a source of personal fulfillment and a way to help others.
These Purpose-Oriented Workers, roughly 42 million strong, not only seek out purpose in their work, they create it and, as a result, outperform the rest of the workforce.
Purpose-Oriented Workers aren’t just teachers and social workers. They work and thrive in every industry and role from the accountants at professional services firms to the farmers growing our food to the designers at creative agencies.