We are leading the global research and innovation to ensure that by 2030 the majority of the workforce is fulfilled.
As the foremost experts on the science of purpose at work, we built Imperative based on the latest neuroscience, habit formation research, technology, and our proprietary research on the drivers of purpose and fulfillment in our careers and lives.
Imperative’s co-founder and CEO, Aaron Hurst, brought global awareness to the rise of the fourth economic era in history: the Purpose Economy.
Aaron first encountered the power of purpose as founder of the Taproot Foundation, a global organization connecting nonprofits with skilled volunteers through pro bono service. When thousands of pro bono professionals told him “I find pro bono work so much more rewarding than a paycheck job,” Aaron wondered if there was a way to make all work as meaningful as pro bono work.
He co-created Imperative as a means of realizing this dream – first by connecting people to purpose through a psychology-backed purpose assessment, then by activating purpose and fulfillment at scale through the first peer coaching-based social learning platform.
Imperative is a new kind of talent development platform – activating employee fulfillment and driving retention through the transformative power of purpose.
The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.Buy NowRequest Keynote
CEO & Co-Founder
Founder and CEO,
FORMER EVP, JOHN WILEY & SONS
Former VP of Investor Relations,
People, Planning and Analytics Cisco