Our Purpose is to Empower Everyone to
Make their Work More Meaningful 

We Built a Platform for the New Economy

The Imperative Story

As the foremost experts on the science of purpose at work, we built Imperative based on the latest neuroscience, habit formation research, technology, and our proprietary research on the drivers of purpose in our careers and lives.

Imperative’s co-founder and CEO, Aaron Hurst, brought global awareness to the rise of the fourth economic era in history: the Purpose Economy. He then joined forces with Google’s Arthur Woods to create Imperative—the leadership, manager, and career development platform for the new economy.

Meet the Imperative Team

Aaron Hurst
Aaron’s purpose is to awaken lions so
that they can care for their pride.
Arthur Woods
Arthur’s purpose is to unearth potential in organizations by building community.
Kristen Bashaw
Director of learning and development
Kristen’s purpose is to carry the fire
along the path so the dreamers can
find their way.
Todd Carman
Launch manager
Todd’s purpose is to map the trail for today’s pioneers.
Courtney Deimel
director of organizational development
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Jacek Głodek
Head of Engineering
Jacek's purpose is to empower teams to grow their competencies by introducing them to real world stressors and supporting them with access to best practices and effective coaching schemes.
Ben Izzard
Ben’s purpose is to help those who are prone to wander find their path of fulfillment.
John Muntrim
Head of Engineering Quality
John’s purpose is to transform organizations by forming structure from chaos.
Erin Reiner
Erin’s purpose is to clear the clouds
so we can see the stars.
Nicole Resch
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Przemysław Cuper
frontend developer
Agata Dębska
Adrianna Kmieciak
Backend developer
Barbara Łukowska
Krzysztof Palcowski
backend developer
Join our purpose poweered team
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The Purpose Economy

Written by Aaron Hurst

The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.

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Board of Directors

Meet The Imperative Board of Directors
Aaron Hurst (Chair)

CEO & Co-Founder

Paul Grossinger


Jennifer Benz

Founder and CEO
Benz Communication

Kathy Chiu

Managing Partner
FAN Fund

Fabio Rosati

Former CEO

Matt Sonefeldt

Former VP of Investor Relations 

Elaine Mason

Vice President
People, Planning and Analytics Cisco