We are leading the global research and innovation to ensure that by 2030 the majority of the workforce is fulfilled.
As the foremost experts on the science of purpose at work, we built Imperative based on the latest neuroscience, habit formation research, technology, and our proprietary research on the drivers of purpose in our careers and lives.
Imperative’s co-founder and CEO, Aaron Hurst, brought global awareness to the rise of the fourth economic era in history: the Purpose Economy. He then joined forces with Google’s Arthur Woods to create Imperative—the leadership, manager, and career development platform for the new economy.
The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.Buy NowRequest Keynote
CEO & Co-Founder
Founder and CEO,
FORMER EVP, JOHN WILEY & SONS
Former VP of Investor Relations,
People, Planning and Analytics Cisco