In 2015, co-founders Aaron Hurst and Arthur Woods launched Imperative with the goal to 'empower everyone to make their work fulfilling.' It is a tall order with only 33% of the workforce fulfilled today, but we believe it is the only way we will realize our potential as people, organizations, and society.
Imperative empowers people inside organizations to help each other grow and make their work fulfilling. Our SaaS peer coaching platform enables every employee to increase their self-awareness, learn in the flow of work, and create accountability through social reinforcement. Learn more.
How do we turn every employee into a peer coach without training? Purpose. As the foremost experts on purpose at work, we have pioneered individual purpose profiling that makes it possible to dynamically match people for conversations, personalize each conversation with coaching prompts, and have people show up as their best selves.
The Purpose Economy, written by Imperative co-founder and CEO Aaron Hurst, catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.Buy NowRequest Keynote
CEO & Co-Founder
Founder and CEO,
FORMER EVP, JOHN WILEY & SONS
Former VP of Investor Relations,
People, Planning and Analytics Cisco