The ROI of Employee Connection: Employee Engagement Measurement  


September 21, 2023

In the ever-evolving business landscape, one critical factor remains constant — employees are the heart and soul of any organization. How invested employees are in their positions can make or break a company’s success. But how do you measure success for your engagement efforts and more importantly, how do you quantify if your efforts are affecting your bottom line?

What Is Employee Engagement?

In a nutshell, employee engagement is how invested employees are in their work and the organization they work for. Many companies aim to influence employee motivation and pivot it toward the organization’s success. However, not many do this successfully.

Influencing employee engagement requires a sense of human touch. Managers must understand that employee engagement, at its core, is a choice each employee makes every time they go to work. By nurturing employees, creating a positive work environment, and actively listening, companies make it easier for employees to choose to be engaged.

Why Is It Important?

Employee engagement offers a multitude of benefits to the company’s bottom line. Here are some reasons why you should pay attention to it:

  • Better Performance and Quality of Work: Engaged employees tend to perform better and produce higher-quality work. When they’re emotionally invested in their tasks, they’re more likely to go the extra mile to ensure excellence.
  • Stronger Company Culture: Engaged employees are more likely to collaborate, communicate effectively, and contribute to a positive workplace culture.
  • Improved Customer Satisfaction: Happy employees are more likely to create satisfied customers, boosting your company’s reputation and leading to repeat business.
  • Encourage Innovative Ideas: Engaged employees are more likely to bring more ideas to the table. When they are happy and heard, employees willingly commit to helping the
    company improve.

Employee Engagement Measurement Factors

It’s essential to consider various factors to gauge employees’ overall engagement within your company. These key metrics provide insights into the levels of enthusiasm, commitment, and connection your employees have with their work and the organization as a whole.

No two companies will define success and the metrics used to determine success the same. Depending on the specifics of your organization – size, location, industry, etc. – the
combinations factors for measurement will vary. However, for any metric, it will be important to have a baseline to measure against to determine success. Some basic factors that can help measure the engagement of employees include:

  1. Employee Involvement: Employee involvement is a straightforward indicator of engagement. It encompasses how emotionally invested and committed your employees are to their roles and the company’s objectives.
  2. Workforce Productivity: Workforce productivity is a tangible measure of how efficiently your employees perform their tasks. Engaged employees tend to be more productive
    due to their higher levels of motivation.
  3. Employee Turnover: Employee turnover — the rate at which employees leave your organization — is a critical metric to evaluate engagement. High turnover rates can indicate a lack of connection and job satisfaction.
  4. Absenteeism Rate: Absenteeism rate refers to the frequency and duration of employee absences from work. A high absenteeism rate can signify disengagement or dissatisfaction among employees.
  5. Quality of Work: The quality of work employees produce is a crucial aspect of measuring engagement. Engaged employees take more pride in their work and
    consistently deliver high-quality results

Imperative can help accelerate organizational change by activating employees through guided conversations. Imperative provides a platform that allows companies to gain insight regarding these key metrics. We go beyond surveys and provide powerful analytics that gear a workforce toward success.

What Else Can Be Done?

Once the importance of employee engagement is established – and metrics are defined on how you will measure them – additional support strategies to boost engagement within your workforce may be needed. A few key actions include:

  • Develop Managers to Support Teams: Managers play a critical role in fostering employee engagement. Investing in their leadership and communication skills can lead
    to more engaged teams.
  • Listen, Get Curious, and Act: Actively listen to your employees. Create channels for them to voice their concerns, ideas, and feedback. Being curious about their needs and expectations can help you tailor engagement strategies effectively. Most importantly, take action based on their input.
  • Celebrate Positive Behavior: Recognition and appreciation go a long way in boosting engagement. Celebrate employees’ achievements and positive behaviors. Acknowledging their efforts can make a big difference, whether it’s a simple “thank you” or a more formal recognition program.
  • Provide Employee Growth Paths: Offer opportunities for professional and personal growth within your organization. Engaged employees are more likely to stay if they see a
    clear path to advancement.

Boost Employee Investment for a Better ROI

In today’s competitive business landscape, investing in employee engagement is not just a choice; it’s a strategic necessity. By understanding employee engagement, you can unlock the full potential of your workforce and boost your company’s ROI.

Imperative’s platform can be your partner in this journey, helping you create a more engaged and productive workforce. With hundreds of thousands of users and a track record of success in some of the world’s biggest brands, Imperative’s platform is a proven solution to affect employee engagement and drive real ROI for your organization.

See the platform in action