Creating a Connected Workplace Starts Here

Join our mission to build meaningful connection in the workplace – enabling employees and organizations to thrive.

Unlock Your Purpose

Do you genuinely want to help others add meaning to their work? That’s what Imperative is all about. Let’s work together to build a fulfilling workplace.

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Who We Are

At Imperative, we empower every person to make their work fulfilling. We believe that meaningful human connection is the key to unlocking transformational benefits both to the business and individual employees.

Imperative is a platform that helps organizations build employee connection through high-impact conversations & relationships — the kind that used to only be possible when face-to-face. For over a decade, we’ve been dedicated to fixing what’s broken about today’s workplace: the lack of connection and belonging among employees.

We’re a VC-backed tech start-up, founded by the leading global expert in purpose and fulfillment at work, Aaron Hurst. We work with incredible companies like Zillow, Boston Scientific, Hasbro, and Microsoft – transforming their culture and making a meaningful impact in the lives of thousands of employees, every day.

If you think work isn’t working, if you believe quality of life and work matter deeply, if you’re motivated to change the game, come work with us.

Perks to Support your Whole Person

We know that well-being means something different for each of us – which is why we prioritize great benefits and your employee experience.

Remote First


Location isn’t a barrier to working with us. We’re remote first so that you can work from where you want within the U.S..



Your well-being matters. Imperative covers 100% of your insurance (health, dental, vision) within 30 days of being hired.

Cell Phone & Home Wi-Fi Reimbursement

Cell Phone & Home Wi-Fi Reimbursement

We aim to make the logistics of work easier so you can focus on the work that really matters.

Create Your Home Office

Create Your Home Office, On Us

We supplement your home office expenses so that you can create the productive space you need.

Unlimited PTO & Flexible Schedules

Unlimited PTO & Flexible Schedules

Since you’ll be helping us hack the future of work, we consider flexibility in your workday a requirement.

Paid Parental

Paid Parental and Family Leave

You are paid at 100% base salary as a primary caregiver for 12 weeks and as a secondary caregiver for 8 weeks.


We Celebrate your Milestones

We believe that it is imperative to create an environment that supports the wellness of our team. That’s why we celebrate 2 and 5 year milestones with a wellness stipend.

Purpose-Powered People

Purpose-Powered People

Our people are dedicated to creating an environment that reflects our company values and is values driven.

Hear it From our People

Our Values

The pillars that power our work and team:


We believe that meaning and fulfillment in our work and in our lives isn’t a luxury, but the key to unlocking potential and the human spirit. We believe the only path to long-term success for people, organizations, and the planet is purpose.


We consistently evaluate what we are doing to find increasingly effective and efficient ways to empower people to make their work meaningful. We can never know enough about the people we serve. We stand for the potential and future of work and society.


We’re always striving to find out more about ourselves, each other, our clients, and the world around us. This fundamental vehicle for building empathy is created by seeing things through an array of perspectives.


Creativity, energy, vision, and passion are our greatest resources and can propel us over even the most stubborn obstacles. In every opportunity and every investment we seek to create as much value as possible.

How We Stay Connected

Based in Seattle

Remote-First, Rooted in Seattle

Although we’re based in Seattle, our team is growing rapidly and our clientele spans the globe. We strive to build meaningful relationships that create a sense of belonging between our distributed team members.

Our Product Starts with Us

We continuously invest in each other and our team culture through peer conversations on the Imperative platform. This helps us hack our product and build intentional relationships cross-departmentally.

Our Product

Quarterly Retreats

Once a quarter, we host in-person collaboration and team bonding. Quarterly retreats are an optional way for team members to come together outside of the normal remote work day.