New Guide: Effective Employee Retention Strategies for 2023

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Creating a Connected Workplace Starts Here

Join our mission to build meaningful connection in the workplace – enabling employees and organizations to thrive.

Unlock Your Purpose

Do you genuinely want to help others add meaning to their work? That’s what Imperative is all about. Let’s work together to build a fulfilling workplace.

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Who We Are

At Imperative, we empower every person to make their work fulfilling. We believe this is the only way to realize our potential as people, organizations, and society. We believe this can change the world.

Based on the science of purpose and social learning, our video-based peer coaching platform enables every employee to be an effective coach to one another, giving them the tools needed to increase self-awareness, make more intentional decisions, develop interpersonal skills, explore new ideas, own their career development and process change.

We're a VC-backed tech start-up, founded by the leading global expert in purpose and fulfillment at work, Aaron Hurst. We work with incredible companies like Zillow, Boston Scientific, Steelcase, and BuzzFeed--transforming their culture and making a meaningful impact in the lives of thousands of employees, every day.

If you think work isn't working, if you believe quality of life and work matter deeply, if you're motivated to change the game, come work with us.

Perks to Support your Whole Person

We know that well-being means something different for each of us – which is why we prioritize great benefits and your employee experience.

Remote-First

Location isn’t a barrier to working with us. We’re remote first so that you can work from where you want within the U.S..

Unlimited PTO & Flexible Schedules

Since you’ll be helping us hack the future of work, we consider flexibility in your workday a requirement.

Health

Your well-being matters. Imperative covers 100% of your insurance (health, dental, vision) within 30 days of being hired.

Paid Parental and Family Leave

Imperative will supplement WA state’s pay to make sure you are paid at 100% base salary as a primary caregiver for 12 weeks and as a secondary caregiver for 8 weeks.

Cell Phone & Home Wi-Fi Reimbursement

We aim to make the logistics of work easier so you can focus on the work that really matters.

We Celebrate your Milestones

We believe that it is imperative to create an environment that supports the wellness of our team. That’s why we celebrate 2 and 5 year milestones with a wellness stipend.

Create Your Home Office, On Us

We supplement your home office expenses so that you can create the productive space you need.

Purpose-Powered People

Our people are dedicated to creating an environment that lives by company values, is purpose driven, and create a supportive environment centered on well-being.

Hear it From our People

“Working at Imperative is energizing, thought-provoking, and humbling. We trust each other, we work hard and we celebrate our success. I’m given opportunities every day to grow, personally and professionally. Our team is based on respect, trust and a low barrier to laughter. We have an impact and we truly have fun, every single day.”

Hyewon,  Technical Product Manager

“The thing I love most about working for Imperative is the creative, can-do energy that’s swirling around this group. There’s a feeling that you’re working together on something big that’s just moments away from taking off, and everyone is really on their A game, really firing on all cylinders. It’s very exciting to be a part of the team and a part of the action.”

Rowan, Customer Solutions Manager

“Working at Imperative is energizing, thought-provoking, and humbling. We trust each other, we work hard and we celebrate our success. I’m given opportunities every day to grow, personally and professionally. Our team is based on respect, trust and a low barrier to laughter. We have an impact and we truly have fun, every single day.”

Travis M., Director of Accounts & Client Success

Our Values

Do you genuinely want to help others add meaning to their work? That’s what Imperative is all about. Let’s work together to build a fulfilling workplace.

Belief

We believe that meaning and fulfillment in our work and in our lives isn’t a luxury, but the key to unlocking potential and the human spirit. We believe the only path to long-term success for people, organizations, and the planet is purpose.

Excellence

We consistently evaluate what we are doing to find increasingly effective and efficient ways to empower people to make their work meaningful. We can never know enough about the people we serve. We stand for the potential and future of work and society.

Curiosity

We believe that meaning and fulfillment in our work and in our lives isn’t a luxury, but the key to unlocking potential and the human spirit. We believe the only path to long-term success for people, organizations, and the planet is purpose.

Resourcefulness

We believe that meaning and fulfillment in our work and in our lives isn’t a luxury, but the key to unlocking potential and the human spirit. We believe the only path to long-term success for people, organizations, and the planet is purpose.

How We Stay Connected

Remote-First, Rooted in Seattle

Although we’re based in Seattle, our team is growing rapidly and our clientele spans the globe. We strive to build meaningful relationships that create a sense of belonging between our distributed team members.

Our Product Starts with Us

We continuously invest in each other and our team culture through peer conversations on the Imperative platform. This helps us hack our product and build intentional relationships cross-departmentally.

Quarterly Retreats

Once a quarter, we host in-person collaboration and team bonding. Quarterly retreats are an optional way for team members to come together outside of the normal remote work day.