Imperative Cookies Notice

Last Updated: November 1, 2018

Imperative uses cookies to recognize you when you visit our services, www.imperative.com, or any website or application owned or operated by us (collectively, the “Services”). This cookie notice explains why we use them as well as your rights to control the use of them.

We may use cookies described in this statement to collect Personal Information, or to collect information that becomes Personal Information if combined with other information. For more information about how we process Personal Information, please read our Privacy Policy.

What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are sent back to our website to allow us to recognize your device. Many major web services use cookies to provide useful features for their users.

Cookies set by the website owner (in this case, Imperative) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality on or through the website, such as advertising, interactive content, and analytics. The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why Do We Use Them?
Some cookies are required for our Services to operate, and we refer to these as “essential” cookies. We also use cookies to tailor the content and information we may send or display to you and personalize your experience while interacting with our Services. Third parties serve cookies through our Services for analytics and other purposes.

Our Services use the following types of cookies for the purposes set out below:
Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Services and to use certain features and functionality. You can block or delete these cookies by changing your browser settings, as described under the heading “How can I control cookies?” in the Cookie Statement. But, these cookies are strictly necessary to deliver our Services to you and you cannot refuse them without impacting how our Services function.

On Our Website:
Vendor: Google Analytics (_gid, _ga, _gat)
Vendor: ShareThis (__unam)

On Our Application:
Vendor: Drift (driftt_aid, driftt_aaid, driftt_eid, Driftt_sid, Driftt_wmd, _d_hsutk, DRFTT_LEAD_HAD_PREV_IDENTIFIED, DFTT_END_USER_PREV_BOOTSTRAPPED)
Vendor: Google Analytics (_gid, _ga, _gat)
Vendor: ShareThis (__unam)

How Can I Control Cookies?

You can decide whether to accept or reject cookies by setting your web browser controls to accept or refuse cookies. If you choose to refuse cookies however you may have impaired functionality of our applications. The controls vary from browser-to-browser so visit your browser’s help information to learn more.

How Often Will This Statement be Updated?

We will keep this Statement updated as necessary to reflect changes to the cookies we use or for other policy reasons. Please reference this page for up-to-date information about how we use cookies.  The date at the top of this Statement states when it was last updated.

If you have additional questions about our use of cookies, please email us at