Imperative helps you create work that is rich in purpose.
We created Imperative because we believe everyone should have the opportunity to create meaningful work.

What is your purpose?

:

Welcome to Imperative, your platform for maximizing purpose in your work.
The first step is to define what generates purpose for you using your work experience.
We are going to create your Purpose Pattern - your purpose DNA.

Your Purpose Pattern describesthe three core drivers
that determine what you need to be fulfilled in your work:
who
you serve
why
you serve them
how
you serve them

Imperative has distilled leading research on Purpose into a short psychological assessment that will help us identify your Purpose Pattern. As you answer each of the questions, reflect on your collective work experience - not just your current situation.

People in Purpose

:

Person1
Daniella, 28
Purpose Statement:
My imperative is to work with organiza-
tions to impact changeby facilitating authentic human connection.
Purpose Pattern:
Organization
Karma
Knowledge-driven
Person2
Aïcha, 23
Purpose Statement:
My imperative is towork directly with individualsto identify their common goals and combine their abilities to elevate their opportunities and meet each other's needs.
Purpose Pattern:
Individual
Harmony
Community-oriented
Person3
Cody, 21
Purpose Statement:
My imperative is to work with organiza-
tions to become more aware of the mil-
lennial generationby building new toolsto improve connections and engagement.
Purpose Pattern:
Organization
Karma
Community-oriented

Our Guide to a Career with Purpose

:

Book cover
Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world.
— Arianna Huffington, Chair, President and Editor-in-Chief Huffington Post Media Group

You aren't alone in making purpose a priority in your career. Purpose is changing the conversation and our priorities at work. Aaron Hurst's new book, The Purpose Economy, provides actionable advice and inspiring stories about careers with purpose. It helps you explore ways to join the purpose movement and have a career that is deeply rewarding.

Buy The Book
Download your free chapter of:
The Purpose Economy