Everything You Need to Transform Culture

Imperative combines the science of purpose with the social learning of peer coaching to transform your culture from the inside out.

Imperative: The Peer Coaching Platform

Imperative takes any topic or lesson and dynamically matches employees for scripted video conversations that are based on their Purpose Profile.

Conversation Scripts

Select from our catalog of peer conversation scripts, or work with us to build unique experiences for your employees. View the Conversation Catalog.

Purpose Profile

Employees create a purpose profile that defines their intrinsic motivations and who they are at their best. This creates the psychological safety for a peer coaching.

Dynamic Matching and Conversation Script Personalization

The Purpose Profile provides the insights needed for the platform to match ideal peer partners and design impactful conversations. This algorithm removes the risk and effort of matching employees, and improves over time as it measures outcomes.

Video-based Peer Conversations with Prompted Questions & Tips

Peers from the other side of the office or the other side of the world conduct their conversations face-to-face through video. This breaks down silos and builds connections across the organization - it also requires no training or experience. The platform contains conversation prompts designed based on coaching best practices and positive psychology.

Outcome Measurement

At the end of conversations, each person records their reflections, pledged actions, and reviews measurable outcomes. Administrators can access this information to report on the success of the program. 

Why Peer Coaching?

Traditional coaching is available only to high potential employees or C-suite leaders. Mentoring requires a large pool of expert-level employees.

Imperative harnesses ​the collective power of​ ​all​ ​your employees​ to provide transformational coaching across your organization, for everyone.

Imperative makes coaching available to ten times as many employees for the same investment you are making in coaching today.

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Read Our Latest Research

Imperative's Workplace Purpose Index is the definitive study on purpose-driven performance.

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