Keynotes on Purpose

Aaron and Arthur are the foremost experts on purpose and fulfillment. They will inspire and challenge your group to lead in the new economy.

"The presentation from Imperative far exceeded my expectations and was by far my favorite session."

-Attendee, FOX Rising Gen

About Aaron Hurst

Aaron Hurst is the foremost expert on the science of purpose at work and in 2014 brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the technology platform for leaders in the new economy. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He is a third generation graduate of the University of Michigan.

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Praise for Aaron
Greg Pryor
VP, leadership & organization effectiveness, workday
"His last session literally 'sold out' in 3 minutes. Faster than a Taylor Swift concert."
Jim Brett
President, west elm
"Aaron Hurst's keynote and Imperative program have played a critical role in the cultural transformation at West Elm. The content is unique, timely, accessible and actionable. He creatively engaged the audience and his delivery was both energetic and entertaining. I can't recommend him enough."
Reid Hoffman
co-founder/chair of linkedin
"In the Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarifies how technology is changing not only how we work but what we want from work."
About Arthur Woods

Arthur Woods is a social entrepreneur named on the list for Forbes 30 Under 30, a keynote speaker and advisor to leading brands around the world on the ways we help people grow and realize their potential at work. He is the Co-Founder of Imperative, a breakthrough learning and development platform that has pioneered the way we measure and grow purpose within organizations. Imperative has powered the largest global research on purpose in the workplace, working with a wide range of organizations from LinkedIn and MetLife to Sony. Arthur is a three-times TEDx speaker, World Economic Forum Global Shaper, a New York Venture Fellow and sits on the Boards of the Georgetown Technology Alliance, Social Impact 360 and Out in Tech.

Arthur came from Google where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur co-founded Social Impact 360, the leading collegiate social enterprise education program and co-founded Out in Tech, the largest global LGBTQ technology community. Arthur studied Operations and information Management at Georgetown University and Project Management at Stanford University. He contributes to Fast Company's Purposeful CEO series.

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Praise for Arthur
Cathy Smith
CFO, Target
"Arthur's keynote transformed the way we understand our own purpose to apply it to the impact we make. It gave me powerful new insights into my team."
Robert Burke
Vice Admiral, US NAVY
"Arthur's talk inspired our sailors to think about what matters, he was the highest rated in our program."
Michael Smith
managing director of
ranstad asia
"In witnessing three keynotes by Arthur I can say that he captivates the room with extraordinary energy and passion when he speaks. He blends compelling data and heartfelt stories to leave you informed
and inspired."

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