Keynotes on Purpose

Aaron is the foremost experts on purpose and fulfillment. He will inspire and challenge your group to lead in the new economy.


"The presentation from Imperative far exceeded my expectations and was by far my favorite session."

-Attendee, FOX Rising Gen

About Aaron Hurst

Aaron Hurst is the foremost expert on the science of purpose at work and in 2014 brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the technology platform for leaders in the new economy. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He is a third generation graduate of the University of Michigan.

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Praise for Aaron
‍‍
Greg Pryor
VP, leadership & organization effectiveness, workday
"His last session literally 'sold out' in 3 minutes. Faster than a Taylor Swift concert."
Jim Brett
Former President, west elm
"Aaron Hurst's keynote and Imperative program have played a critical role in the cultural transformation at West Elm. The content is unique, timely, accessible and actionable. He creatively engaged the audience and his delivery was both energetic and entertaining. I can't recommend him enough."
Reid Hoffman
co-founder/chair of linkedin
"In the Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarifies how technology is changing not only how we work but what we want from work."

Join leading organizations making an impact by booking Aaron to speak at your next event.


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