Hear From the Foremost Expert on the Science of Purpose & Fulfillment At Work

Learn more about the future of work directly from Aaron Hurst, Co-founder & CEO of Imperative.

Inspire Your Audience & Encourage Scalable Action

What Others Say about Aaron Hurst

Greg Pryor
VP, leadership & organization effectiveness, workday

"His last session literally 'sold out' in 3 minutes. Faster than a Taylor Swift concert."

Jim Brett
Former President, west elm

"Aaron Hurst's keynote and Imperative program have played a critical role in the cultural transformation at West Elm. The content is unique, timely, accessible and actionable. He creatively engaged the audience and his delivery was both energetic and entertaining. I can't recommend him enough."

Reid Hoffman
co-founder/chair of linkedin

"In the Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarifies how technology is changing not only how we work but what we want from work."

About Aaron Hurst

Aaron Hurst is the foremost expert on the science of purpose and fulfillment at work. In 2014, he brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the platform that connects and supports employees as peer career coaches. Imperative enables video-based peer coaching conversations across organizations that drive mindset and behavior changes that increase leadership abilities, productivity, and fulfillment. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer. He is a third-generation graduate of the University of Michigan.