In the industrial and information age we valued people primarily based on the skills they could offer.
The result? Our identity at work became mainly tied to our skills, not to who we are.
We’ve flipped the traditional model on its head. By placing a large emphasis on your individual purpose, we’re changing the way you contribute in the workplace.
Your short-term skills will continuously change over time and with market demand. However, your values, impact, and craft will always be unique to you.
Imperative's goal is to increase the percentage of people fulfilled by their work to 66% by 2030. Our "Purpose 2030" summit allows industry thought leaders to take action towards this goal while networking and creating meaningful solutions to barriers.
Imperative leads research to advance our understanding of purpose at work and build the case for it, proving it’s good for business and for humanity. We are working to fundamentally shift the metrics for success at work beyond purely “engagement” to a focus on fulfillment.